Brooke Leslie Rollins is the Assistant to the President for Strategic Initiatives, and Director of the White House Office of American Innovation. She comes to the Administration having served on President Donald J. Trump’s Economic Policy Council during the historic 2016 Presidential campaign.
Mrs. Rollins’s role serving the American people in the White House is preceded and informed by her own lifetime of extraordinary achievement. She came to the Administration after 15 years of leadership as president and CEO of the Texas Public Policy Foundation (TPPF), one of the most consequential and effective policy institutions in the country. At TPPF, she helmed path-breaking initiatives on criminal justice reform, energy policy reform, fiscal reform, revival of the Tenth Amendment, and more. During that period, she elevated the institution from a modest policy shop of four scholars and a budget deep in the red, to a powerhouse of thought leadership and innovation with nearly 100 personnel, a budget approaching $20 million annually, and a six-story dedicated headquarters building just two blocks from the Texas State Capitol.
Before her 15 years at TPPF, Mrs. Rollins was a recognized leader in policy and public affairs in the Lone Star State. She served as Texas Gov. Rick Perry’s first deputy general counsel and policy director. She was a litigator at Hughes & Luce. She graduated with honors from the University of Texas at Austin School of Law and as an undergraduate was honored to be elected the first female president of the student body at Texas A&M in 1994-1995.
Mrs. Rollins lives in the Washington, D.C., area, with her husband Mark and their four children, who keep them busy with baseball games, steer shows, barrel races, and ballet recitals.